How to Get Quality Backlinks

Providing information that is useful to your visitors, that other people will link to without your asking, is the best method to gather links because they will often mention your content with a link to your website on their website or blog. If you sell auto parts offer tech tips on how to fix autos, if you sell furniture offer free building plans on some of your products, if you provide a service write up a FAQ about your service, etc.

Google prefers that others promote your site and not yourself, so anything you do to try and manipulate your rank in Google can draw a red flag and your site could be banned, penalized or have your keyword rank filtered out, i.e., you won't be able to rank for anything no matter what you do.

The Best Backlinks For Your Website

The Kind of Links You Don't Want:

Google recently changed it's algorighym so that if there is an excess of traded links, an in-balance of links from directories, blogs or forums, obvious purchased links, or if you get involved in triangular linking schemes, or buy hundreds or thousands of links, then it will draw a red flag for Google which may then apply it's Penguin penalty to your site to prevent it from ranking well.

Anything in excess can cause problems with your ranking in Google because they can tell when you gathered the links yourself vs others linking to your website. Google also keeps a record of your link profile which affects your trust rank so if you have bought a lot of links in the past your trust rank may never improve.

Google is having to do this due to dishonest marketers finding some new trick that helps their keyword rank (like hidden text) and then everyone else follows suit and then Google has to clamp down on that practice, until next time someone comes up with a "bright idea" to boost their ranking.

Paying for PayPerClick (Google's AdWords) can achieve almost immediate results but they will end as soon as you quit paying for them.

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Lori Eldridge
Copyright © 7-5-01, updated 1-12-19
All rights reserved.

Technology that Blocks Search Engines
Dynamic vs Static Pages
Keyword Strategy
Optimize the Title Tag
How to Get Good Backlinks
Submitting websites to Search Engines and Directories
How Long Does It take to Rank in Google

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