How to Get Quality Backlinks
Providing information that is useful to your visitors, that other people will link to without your asking, is the best method to gather links because they will often mention your content with a link to your website on their website or blog. If you sell auto parts offer tech tips on how to fix autos, if you sell furniture offer free building plans on some of your products, if you provide a service write up a FAQ about your service, etc.
Google prefers that others promote your site and not yourself, so anything you do to try and manipulate your rank in Google can draw a red flag and your site could be banned, penalized or have your keyword rank filtered out, i.e., you won't be able to rank for anything no matter what you do.
The Best Backlinks For Your Website
- Within Content the best backlinks will be within relevant content and not on a link page as Google has dropped rank from pages that contain only links.
- Quality Content The other site needs to be considered a quality site by Google or the links thqat point at your site won't help any.
- Authority The other sites needs to be considered an authority in your niche.
- Relevant Links: Look for websites on your niche but with a different focus and submit original articles (but not to article directories that spread them to multiple other sites).
- Directories in Your Own Niche Submit to relevant directories in your own niche, i.e., for cabinet makers look for authoritative woodworking sites.
- Competitors Links: Run your competitors through a link quality program to see where they are getting their quality links and try and submit your website there.
- Submit to Local Directories This applies if you only serve customers locally. These likely won't provide a followed link but even a citation or mention helps ranking a little bit.
- Using Brand Name vs Keywords Since Google launched it's Penguin Algorithm, it has been penalizing sites for over-optimized backlinks, i.e., using keywords in the anchor text for a majority of links, so instead use your the brand name or domain name most of the time
- Submit Press Releases These are mostly ignored by Google now.
- Blogging Post messages in relevant blogs related to the topic of your site with a link to your website within the post or profile where appropriate. However, blog rolls or blog reviews will not help at all. It needs to be a full article.
- Participate in Forums Find forums related to your website's focus and post often so you will get noticed and build up trust so people will click on the link in your profile or signature and possibly link to your site from their own site or in other forums showing where they found valuable information. Most forums put nofollow on all outgoing links so this may not benefit you with ranking but may bring some traffic and provide citations.
- Internal Linking Google also consideres links from one of your pages to another of your pages as a valid link, but only if it's within the content of your pages (not the menu, sidebar or footer).
The Kind of Links You Don't Want:
Google recently changed it's algorighym so that if there is an excess of traded links, an in-balance of links from directories, blogs or forums, obvious purchased links, or if you get involved in triangular linking schemes, or buy hundreds or thousands of links, then it will draw a red flag for Google which may then apply it's Penguin penalty to your site to prevent it from ranking well.
Anything in excess can cause problems with your ranking in Google because they can tell when you gathered the links yourself vs others linking to your website. Google also keeps a record of your link profile which affects your trust rank so if you have bought a lot of links in the past your trust rank may never improve.
Google is having to do this due to dishonest marketers finding some new trick that helps their keyword rank (like hidden text) and then everyone else follows suit and then Google has to clamp down on that practice, until next time someone comes up with a "bright idea" to boost their ranking.
Paying for PayPerClick (Google's AdWords) can achieve almost immediate results but they will end as soon as you quit paying for them.
Copyright © 7-5-01, updated 1-12-19
All rights reserved.
Technology that Blocks Search Engines
Dynamic vs Static Pages
Optimize the Title Tag
How to Get Good Backlinks
Submitting websites to Search Engines and Directories
How Long Does It take to Rank in Google
Return to Search Engine Optimization Tips