How to Increase Your Ranking in Google
There are many techniques to increase keyword ranking, however, be careful, because what is still effective in some search engines can cause your site to get penalized in Google .
Age of a Website
One of the strongest ranking factors is a site's age so it's really hard for new websites to rank for anything. However, following some of the tips below may help.
Which Keywords to Target
The most highly praised keywords will also have the most competition. Targeting less popular keywords may bring you just as much traffic because fewer websites will be using them.
The keywords you want to rank for may not be the words that people are using. To find out which keywords are the most popular for your website set up a webmaster account on Google's Search Console. Click on "search traffic" and it will provide a list of words that people are using to find your site. These words may change frequently but it will give you an idea of what other keyword phrases you can target.
Use your main keywords on several pages to increase the chance of ranking for those words. However each page needs to have it's own focus and be in-depth, as short pages with only a few paragraphs can count against you and Google may consider them empty pages.
Keyword Density and Over-Optimization
Keyword density used to be the quickest and easiest way to increase ranking but since 2012 it can cause a penalty for over-optimization. Since Google set up the Latent Semantic Indexing algorithm, which focuses more on Semantics you need to focus more on different words with similar meanings. Now you don't want your keyword density to go too high for the terms you are targeting. A good practice is to check the density of your competitor's keywords and keep yours at a similar rate. See more information on how Google uses Semantics
Don't Over-optimize your Header Tags
Only use one Header 1 tag because more than one may result in Bing penalizing your page. However you can use several of each Header 2, 3 or 4 tags.
Where to Put your Main Keywords
Putting your most important keywords in the Title Tag of the page is probably the most important step that affects ranking. Placing them in a header tag once, in anchor text of internal links, image alt tags once or twice and repeated in the text of the page a few times. Also try to get them in the anchor text of a few links coming into your site. Any more than that may cause an over-optimization penalty by Panda.
Fresh Content improves Ranking
If you frequently update your pages, or add new pages, search engines will keep coming back for fresh content, unless your site is penalized. If your keywords are slipping in rank it often helps to add more text and/or images to those pages because Google also likes in-depth articles. Longer articles also keep people on your page longer which also helps ranking.
Check out how Google or other engines have indexed your website using this command in the search engine: site:www.PutYourDomainNameHere.com (take out the www if you have set up a 301 redirect for the non-www version of your domain). Check to make sure all your pages are listed.
If Google has indexed the links in your menu, or other text that appears at the top of your page, instead of the description then it's likely that you either don't have text in the meta description tag or it's too short. Without relevant text in the description tag people aren't likely to click on your page when it appears in search results if all they see is a list of pages in your menu. There are also multiple factors that affect how long before your keywords improve in rank in Google.
If you are a local business and don't want international ranking then you need to submit your site to multiple local directories in your city and state and also Google Places, Yahoo and Bing Maps (fill each one out completely and get people to review them). Also set up Google and Bing Webmaster accounts and business pages.
Research Competitor's Keywords
It also helps to research your competitors to see what they are using for their keywords. However, if they are sticking multiple repeated keywords in their image alt tags, comment tags, and other places besides on the text of their page and or coloring multiple uses of keywords in the same color as the background of the page, then it's best to ignore them because many search engines are banning sites for those spamming tricks.
Traffic is Important
The best way to gain traffic is to have content that other people are looking for. The key to having the right content is find the keywords that will bring people to your site. If they link to your content, or share it with others then your site traffic may increase.
User Experience (UX) vs Bounce Rate
In the last few years Google has started considering User Experience as an important ranking factor. When visitors come to your page and stay awhile then Google thinks that visitor is having a good experience while on your site. If they come to your page and then leave quickly Google considers this a "bounce". A very high bounce rate can cause Google to consider this site doesn't provide a very good user experience. To increase the chances they will stay longer provide links in the first few paragraphs to other relavant pages on your site using the main keywords of the other page in the anchor text of the link. Providing videos for them to watch while on the page and a lot of image or other interesting information may encourage them to stay longer.
Social Media Likes and Shares are Important
Google also considers social networking as an important ranking factor. If you set up one or more social networking sites and post messages about your business, or interests, and link to your pages (only) occasionally. The more you do this the more people will "like" or share the post and if they follow the link to your website and click on a "like" button or share your web page from there then it will help even more.
Keywords in In-coming Links
Of course having other quality websites link to your pages is a good way to increase ranking but some sites are able to rank well just by providing good content. So if you are a new website just keep providing a lot of quality content and your rank should rise eventually.
Follow Google's Guidelines
The most important step to higher keyword ranking in Google is to be in compliance with Goggle's Webmaster Guidelines.
Also see Technology that Prevents Keyword Ranking.
If none of the above has helped then your site may have more serious problems. In which case you might benefit from a SEO Analysis Report:
Copyright © 2007, Updated 11-25-17
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Technology that Blocks Some Search Engines
Dynamic Pages vs Static Pages
Maximize the Title Tag
How to Get Good Backlinks
Submitting websites to Search Engines and Directories
How Long Does It take to Rank in Google
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