About Lori's Web Design

picture of Lori Eldridge

I've been a professional web designer since 2000 but volunteered on websites a few years before that while learning to write HTML by hand. I worked as a computer tutor in computer labs for 4 years while attending community college in Spokane and EWU in Cheney pursuing an English/Creative Writing Degree (1996) and learned software on both Mac and PC.

While at college I took several Internet courses and worked for several temporary companies after college. The rest of my web design education was self-taught and through experience. See the Bio on my home page for more information.

I learned to write HTML by hand before WYSIWYGs or CMS programs (drag and drop) were widely available, which is a plus because my websites are very clean, devoid of code bloat and load fast on any browser. My Website Redesign service includes the removal of technical or SEO errors as well as code bloat which results in very clean HTML.

Hand coded HTML used on all websites.
No templates or WYSIWYGs used here.

Personalized Service

I own my own web design business and have no employees so you get personal service from Lori's Web Design. I studied business in college and I'm also a former business owner so understand the needs of budgeting the design and ranking of a website for small businesses. I'm also very frugal, even make my own sticky notes. I don't have to upgrade a lot of web design software, because I write code by hand, and I worked my way though college with no college loans to pay off and thus my fees are very reasonable.

I currently have about 30 clients, several of which are in Spokane and others across the USA. I watch over client websites and let them know when there is something wrong that will affect their ranking. I also keep watch over domain renewals and remind the clients so they don't lose their domain. I teach clients how to attain high keyword ranking, how to find good backlinks, watch out for SEO scams, link submission scams and ranking schemes.


I wouldn't call myself a professional graphic artist but did take graphics courses in college and was an artist in oils and amateur photographer before I got so busy with web design. Artistic skills are very helpful when designing the layout and balancing elements of a web page. I use Fireworks CS5 and Affinity Photo to edit photos.

Responsive Web Design

For the last few years I have been redesigning all client sites with responsive design. See the Mobile Design Portfolio for samples. When a site is set up with responsive design that means it is viewable on both desktop, tablet and on mobile devices, instead of one page for desktop and another for mobile. This is the method that Google prefers.

A Responsive Web Design Sample

SEO Services

I don't charge extra for SEO services (Search Engine Optimization) because everything I do is related to SEO. I tweak the keywords as I redesign a website, if needed, or de-optimize them if they were over-optimized. When a client sends me text to put on a site, if I see it could be enhanced by changing a few words, then I do so (switching pronouns for nouns, adding a main keyword here and there, etc.). I enjoy digging into code so much that I often start cleaning up the code on sites before I even receive the deposit.

I have a list of about 80 items that need to be performed before and after a site is launched so make sure there aren't any technical problems affecting SEO.

order an In-Depth SEO Analysis Report

I don't encourage use of CMS (Content Management Systems - sometimes called site builders) where the owner of the site can edit it themselves because these programs usually produce a massive amount of code bloat and deprecated code so the HTML will not validate. Bad code that won't validate, and a slow download speed, are Google's new keyword ranking factors. People who don't know how to write HTML or understand SEO can effectively destroy their website with these programs. Most of the sites I have redesigned were originally built with these programs because the websites weren't going anywhere in the search engine ranking.

I'm not a software programmer because I want to keep my focus on my area of expertise, which is building search engine friendly websites. I can refer these other jobs out, however, if needed. I have worked on several commercial sites (Miva, E-commerce, Shopify, ShopSitePro, PayPal, etc.) however I prefer to stick with smaller sites as things are changing too fast with Google to the point you need to be an expert on each service you provide. What was ok last week can get you penalized this week.

I follow several SEO experts and participate in webmaster forums every week to keep up with the latest developments in Google, web design and search engines.

Maintenance Fees

When clients have quick edits for their website I usually get those loaded within 24 hours except for weekends or holidays. I charge $30 per hour for all my services with a minimum chage of 10 minutes.

More information is available on my Web Design Experience and Testimony pages and the Mobile Web Design Portfolio. See my Rates Page for web design prices. Also see the Christian Statement of Faith page. See my contact page or call me at (509) 397-6000 if I can help you with your website.

Lori Eldridge
Copyright © 2000, updated 9-12-19
All Rights Reserved