Title Tag should have your Main Keywords
Having your most important keywords in the title tag (what shows up in the top of browser window), your file name, the headers on the web page and in the text of first paragraph on the page and several times in the body of the page are the most important areas to achieve high keyword ranking in search engines. If you have them in your domain name that will help also.
Length of Title Tag
Most search engines and directories allow 50-60 characters for the title but some will use it all and others will cut off the words on the end so put the most important words up front, i.e., the main keywords that describe the content on the page. If you need your company name in the title put it last.
To find out which terms are the most popular keywords for your web site check out the Overture Keyword Selector Tool. However, be aware the highest ranking keyword is not necessarily the best one to focus on as it will have the most competition. If you put your main keyword in strategic places mentioned above you have a good change for high keyword ranking in the search engines.
Lori Eldridge
www.loriswebs.com
© July 5, 2001, updated 1-20-07
All rights reserved.
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