If you have a local business or service and only sell products or services to a specific geographic location you need to rank high in Google's Local Pack.
What is Google's Local Pack?
When searching for a product or service in Google with city or state included, a group of usually 7 businesses will appear, separated from the rest of the results by a thin gray line. Each listing will look distinct from the others because the listing is shorter. There is no description but each has a link to their website, google+ page and/or a link to reviews of their business plus on the right there is a link to a Google map of their location. This is Google's Local Pack.
I have posted below a sample of what the Local Pack results look like via a search for "web designer Colfax WA". I live in a small town so it's easier to rank for local searches than most. I have 6 Google reviews which helps plus have a Google+ page and participate in social networking. My site is also 15 years old and listed in multiple local directories like Yelp and Yellow pages which helps.
How to Improve Ranking:
To improve your ranking for local search you not only need to have a well designed website that lists your location, phone and zip in prominent places but you also need to make sure you have filled out your Google+ or Google My Business page and fill in all the information available, including logo and pictures of your business. It will also help your ranking if you can get several reviews of your business. Participating in as many different social networks as possible will also help. Check your current ranking and compare it to ranking several weeks after you make the changes to see if it helped. If not, increase your social activity and trying to get more reviews.
If you Move Change your Local Listings
If you move from one city or state to another it is very important that you not only update your address on your website but also in Google+ or Google MY Business, and also check all your local directory listings and update your address and phone number or it will reduce your ranking in local search.
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