This website was redesigned the first time mainly for aesthetic reasons however it also had a split domain and too much information on home page which hampered keyword ranking (as well as a competitor who copied a major portion of the home page). It also had a lot of code bloat and images that were too large that lengthened download time.
#1 ranking for major Keywords was retained before and after redesign and the amount of keywords ranking #1 has steadily increased through the years because this client is constantly working on his keyword rank and fixing up the website.
The 2nd redesign was to improve on the color scheme, move to a new host and set up a new shopping cart. #1 rank for all major keywords was retained.
The site was redesigned again Nov. 2009 to improve on the color scheme.

Previous design
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Original Home Page
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