This website was redesigned the first time mainly for aesthetic reasons however it also had a split domain and too much information on home page which hampered keyword ranking (as well as a competitor who copied a major portion of the home page).
It also had a lot of code bloat and images that were too large that lengthened download time.
#1 ranking for major Keywords was retained before and after redesign.
Original Home Page
The 2nd redesign was to improve on the color scheme, move to a new host and set up a new shopping cart. #1 rank for all major keywords was retained.
Return to Portfolio 1
