Factors that Influence Ranking
- Relevancy of keywords in the title to page content
- Frequency of your main words on the page
- Page Rank, age, relevancy and quality of incoming links
- Internal links in your own site and their age
- Age of your domain or page
Putting your main keywords in the Title of the page is probably the most important step that affects ranking. Placing them in header tags, links to inside pages, image alt tags, repeated in the text of the page a few times and in the anchor text of a few links coming into your site also helps. This should provide higher keyword ranking in search engines for your most important keywords, as long as you don't over do it.
Keyword Density and Over-Optimization
Keyword density used to be the quickest and easiest way to increase ranking but since 2012 it can cause a penalty for over-optimization. Since Google set up the Latent Semantic Indexing algorithm, which focuses more on Semantics you need to focus more on different words with similar meanings. Now you don't want your keyword density to go too high for the terms you are targeting. Keyword density is still effective in some search engines, however increasing it enough to impress them can cause your site to drop in rank in Google. See more information on how Google uses Semantics
Fresh Content improves Ranking
If you frequently update your pages, or add new pages, search engines will keep coming back for fresh content, unless your site is penalized. If your keywords are slipping in rank it often helps to add more text and/or images to those pages because Google also likes in-depth articles.
Check out how Google or other engines have indexed your website using this command in the search engine: site:www.PutYourDomainNameHere.com (take out the www if you have set up a 301 redirect for the non-www version of your domain). Check to make sure all your pages are listed. If Google has indexed the links in your menu, or other text that appears at the top of your page, instead of the description then it's likely that you either don't have text in the meta description tag or it's too short. Just add more text describing the page. Without relevant text in the description tag people aren't likely to click on your page when it appears in search results. There are also multiple factors that affect how long before your keywords improve in rank in Google.
If you are a local business and don't want international ranking then you need to submit your site to multiple local directories in your city and state and also Google Places, Yahoo and Bing Maps (fill each one out completely and get people to review them) as well as set up Google, Yahoo and Bing Webmaster Tools accounts.
Research Competitor's Keywords
It also helps to research your competitors to see what they are using for their keywords. However, if they are sticking multiple repeated keywords in their image alt tags, comment tags, and other places besides on the text of their page and or coloring multiple uses of keywords in the same color as the background of the page, then it's best to ignore them because many search engines are banning sites for those spamming tricks.
Follow Google's Guidelines
The most important step to higher keyword ranking in Google is to be in compliance with Goggle's Webmaster Guidelines.
Also see Technology that Prevents Keyword Ranking.
Copyright © 2007, Updated 3-5-14
All rights reserved.
Technology that Blocks Some Search Engines
Dynamic Pages vs Static Pages
Maximize the Title Tag
How to Get Good Backlinks
Submitting websites to Search Engines and Directories
How Long Does It take to Rank in Google
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