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Top Keyword Ranking Problems

Affecting Rank in Google

The following is a result of tallying the last 10 website evaluations performed by Lori's Web Design and making note of the main problems affecting keyword ranking in Google. The most recent evaluations are listed first. The sites affected are identified by the initials of their business name.

As you can see by the chart below, those sites with multiple check marks are severely hampered from ranking in Google. I have not included problems that only have a minor effect like code validation, inadequate use of CSS and code bloat. If you will notice there are very few 302 redirects now, which used to be a major ranking problem in Google.

Most of the very serious ranking problems are caused by people designing their own websites with CMS (content management systems) or hiring a designer with no knowledge of SEO (search engine optimization).

Problem	WM	BTI	HoE	TPG	MML	NA	SVS	DE	NAS	NE
Duplicate Titles	√	√
Duplicate Description Tags	√	√					√		√
Domain Penalized
Business Name Penalized	√							√
Mirrors or Network	√			√			√
No Image Alt Tags	√	√		√		√		√		√
Not Enough Backlinks	√	√	√		√		√	√	√
Split Domain	√	√		√		√			√
Both Index and Root	√	√		√	√	√		√
Open DNS						√
Shared Hosting	√	√	√		√		√	√
Malicious 302 Redirects								√
302 and 301 Redirect Errors				√	√
Other Malicious Redirects
Robots Text Problems							√
Navigation Problems		√			√	√	√	√	√
Spammy Alt, Comment, etc. tags				√
Duplicate Content Pages		√	√			√	√		√	√
Major Keywords in Images		√			√			√	√	√
Keyword Density Problems		√			√	√	√	√		√
Excessive Download Time			√	√			√
Google Bombing
Not Utilizing Htaccess	√	√	√		√	√	√
Too Few Pages on Site			√
Changing File Names				√
Changing Domains					√
Capitals in File Names					√
No Keywords in File Names				√	√			√	√
Linking to Bad Neighborhoods					√
Link Submission Schemes								√		√
Base HREF Errors									√

Notice that practically all of the above sites have a split domain problem, an Index
vs Root problem, on shared hosting, not utilizing Htaccess properly and a lack of Backlinks.

Also see factors that affect How Long it takes to Rank well in Google.

If you would like your web site analyzed for keyword ranking problems
please check out the Website Evaluation page.

Lori Eldridge
www.loriswebs.com
Copyright © 5-31-08
All rights reserved.