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What Kind of Directories to Submit To

Google Penalties for Selling Links. In late 2007 Google started penalizing directories that were selling links for the purpose of gaining PR (Page Rank) by dropping their PR and causing them to not even rank for their own domain name until they made some changes on their websites. Thus people that had submitted to those directories found their own PR dropped also, because the links from those sites had been devalued. Since then Google has removed the PR on most every link page on the Internet because it is too easily manipulated.

Directories No Longer Pass PR on Link Pages. Since then, there are very few directories or web pages with PR on their link pages unless they are using rel="nofollow" on the links (which Google recommends, but which also means that page will not pass PR). However, Google often applies value to a page anyway due to the PR on the home page filtering down.

Some links were devalued With Google's Panda & Penguin Updates. Since Panda was launched in early 2011, Google has been eliminating poor quality content on the Internet. The Penguin update was designed to get rid of spammy backlinks so if a lot of your backlinks have disappeared, traffic will be down because of it.

Linking Schemes can get you Penalized Google has also penalized sites for getting involved in triangular linking schemes (I'll link to your site, from this site, if you link to my other site over here). Linking within large blog networks or a bunch of websites that you own yourself has also been devalued because it's self promotion and manipulating Google's search engine. Link trades, blog links and forum links don't provide as much benefit as they used to either for the same reason.

With all these changes and the economy being so bad there are fewer and fewer general directories now or they are no longer maintained, so submitting to them is wasted effort.

I have removed the list of directories that pass PR for all the above reasons.

What does that leave us? Google recommends that you provide pages of interest to your visitors that people will want to link to without being asked, like tutorials or helpful tips. It also helps if you frequently add new content to your web pages and/or provide the option for people to leave comments. You can also set up a forum or blog where people will want to return and then bookmark the site. If your design is out of date or navigation confusing then update that also. Remove all pages that are poor quality as this will count against your good pages. It also helps ranking if you have considerable social networking activity so participating in those kinds of sites will help.


For more information on this topic see:
Backlinks to Avoid
Keyword Strategy
Getting good Backlinks

Lori Eldridge
Copyright © September 14, 2005 - Updated 1-1-16
All rights reserved.

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